My career path is an endless journey to learn, grow, explore curiosities and pass along knowledge to help set up people and companies for success. I have managed multi-million dollar global campaigns/business units and companies fighting to survive alike, each offering different challenges and problems to solve that translate to a well-rounded career working across different categories and different disciplines. That makes me a generalist by definition, but it allows me to be at the center of the planning and execution process by design because I love collaborating with people to establish cohesion and harmony. I thrive in fast-paced environments where creative ambition and data analysis intersect to shape culture. I pride myself in my experiences to push boundaries, tell rich stories, and explore new territories while never sacrificing the core beliefs of the project.