The Boys Season 2.5

The first two seasons of The Boys cemented it as one of the most popular shows on television, but COVID created production delays and an extended hiatus. I helped author a digitally focused bridge season that was fully in-world by piggybacking off an upcoming story arc that parodied society’s 24/7 partisan news cycle. Creating new worldbuilding for marketing allowed us to satiate fans during the extended wait while building cannon in The Boys connected universe. We planted Easter eggs for Season 3 and two new series spinoffs that would incentivize fans to look deeper into all upcoming marketing beats and assets. To get extremely meta, we made 7 newscasts that shared 7 stories a month and they each included an in-world advertisement related to The Boys franchise. We also launched a new corporate social handle from the Vought Corporation to provide even more friction between our main Boys social handles, allowing us to further the friction depicted in the show.