Rooster Teeth Studios

Rooster Teeth is a pioneer internet brand that has been driving innovation across comedy, gaming, animation and more recently, podcasts, since 2003. The company started with a web series called Red vs Blue, which birthed a brand that truly impacted millions of people’s lives. Rooster Teeth empowers its creators to explore their curiosities and create content that sparks conversation and builds obsessive fanbases. However, over the course of time the brand lost its core by going in so many new directions. I was brought on board to help reposition the strategy, rollout a new design to celebrate the company’s 20th anniversary, and bring back a sense of fun and irreverence that made Rooster Teeth an internet icon in the first place. Success was a byproduct of helping the creators make sticky content that would appeal to new audiences and giving the existing community a voice to help inspire the content that their beloved talent would concoct.