Gatorade Rebrand

TBWA/Chiat/Day won the Gatorade business and we did a full rebrand because Gatorade was losing Share of Voice to new players like Vitamin Water who were redefining the beverage category with health and wellness. This rebrand was a shift in strategy, packaging, communications strategy, athlete ambassadors, and overall creative. We moved the brand further into the digital space by launching a digital hub comprised of original content that would appeal to a younger demo. We helped Gatorade embrace the every day athlete with their marketing, their products, and their athlete roster.