FX Networks: Every Simpsons Ever Stunt

FXX was a new cable network launched by FX Networks to appeal to the highly desired 18-34 demo. After several years of modest ratings, we acquired the rights to the entire Simpsons catalogue and we needed to figure out how to use the IP to give the new network a shot in the arm while also reaching coveted cord cutters. I helped write the marketing strategy and execute the campaign for The Every Simpsons Ever marathon, which was the longest TV marathon ever by consecutively airing 600 episodes over 10 days. However, we also parlayed the opportunity to launch the FX Now app, which would be the home of The Simpsons with exclusive content, interviews, anecdotes, etc. The app launch was number 1 in the Apple and Google Play app stores.